Lecta
Marlène Maira is an experienced Communication and Marketing Manager at Lecta since September 2007, where responsibilities include developing strategic marketing and communication plans, overseeing corporate and promotional campaigns, and managing both online and offline content with budget control. Prior to Lecta, Marlène held various marketing roles at Schneider Electric from September 2005 to August 2007, focusing on brand management across 40 countries and leading new product launch initiatives. Early career experience includes a communication role at Conseil Régional de l'Ordre des Experts-Comptables d'Occitanie, where Marlène developed corporate advertising campaigns and organized events. Marlène holds a Maîtrise in Marketing and Advertising from ISG Institut Supérieur de Gestion and a DEUG in International Business and Languages from IUT2 Grenoble.
Lecta
1 followers
Lecta is one of the leading manufacturers of specialty paper for labels and flexible packaging, pressure-sensitive materials, and paper for publishing and commercial printing in Europe, with a production capacity of over 1.6 million tons. It is the market leader in Southern Europe. The group's origins date back to the acquisition of three companies with a long tradition in their home markets: Cartiere del Garda in Italy, Condat in France, and Torraspapel in Spain. Lecta is a private company with shares held by a number of equity funds and investors. Its parent company is Lecta Ltd. with offices located in London. Lecta is also active in the distribution business with its own merchants operating under the Torraspapel name in France, Spain and Portugal, and under the Polyedra name in Italy. Lecta is a multinational group with some 3,000 employees. From its creation until today, it has invested more than 900 million euros primarily in upgrading and increasing the competitiveness of its manufacturing sites, improving its environmental performance and strengthening its market position. As a committed company, Lecta continues to focus on developing new, renewable, innovative, environment-friendly products, helping to create a more sustainable world.