Leferi
DongHoo Lee began their work experience as a Co Founder at Human Sensation - Sensi in November 2013, where they worked until March 2014. In August 2014, they joined Leferi as an Executive Director of Business Development, managing beauty creator businesses for various companies. From March 2014 to December 2015, DongHoo Lee also served as an Executive & Creative Director at Leferi, overseeing luxury cosmetics commerce and managing sales, partnerships, and beauty bloggers.
In January 2020, they transitioned to the role of Talent Acquisition Specialist at Leferi, and in January 2022, they became the Executive Director of Live Commerce Business for the company.
DongHoo Lee attended Kookmin University from 2009 to 2011, pursuing a degree in Business Administration. However, they quit school during this period.
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Leferi
Leferi started as a beauty youtube creators and influencers management company based in Seoul, South Korea and now expanded to marketing/advertising and ecommerce business. With 200+ beauty youtube creators and 2000+ beauty influencers network across Asia. With its vast content creators group, Leferi has partnered with content provider platforms across the world, including Google (YouTube), Facebook, Tencent, Meitu, and etc. Partnering with largest global influencer networks such as Stylehaul and Web TV Asia, Leferi is building a network of influencers and content creators across the world. With its top level expertise in beauty influencer marketing and digital content marketing, Leferi is leading influencer-based beauty digital marketing in South Korea. Leferi has been providing its state-of-art digital content marketing services to 200+ global and local beauty brands from L'Oréal Group, Estée Lauder Group, LVMH Group, Beiersdorf Group, and Amore Pacific Group. With its partnership with global influencer marketing and digital marketing groups, it also provides global expansion solution for K-beauty brands to enter new markets such as US, China, and Southeast Asia. In addition, Leferi provides product distribution services, which connect consumers with influencers (D2C) and digital content creators in different kind. For this new business development, Leferi is working with commerce service providers like Alibaba’s Taobao in China, Amazon.com in US, and Lazada.com in Southeast Asia. For business inquiries, please contact: Korea Business : business@leferi.com China Business : cn_business@leferi.com SEA Business : sea_business@leferi.com Talents : management@leferi.com All other inquiries: : master@leferi.com