Legends
Elif Erol-Mbanefo, Merchandise Director for Legends Global Attractions, oversees merchandise functions across their attraction partners. Working closely with Legends Global Merchandise, Elif focuses on creating well curated product assortments that allow guests to continue their experience in the retail space.
Before joining Legends, Elif worked with L Brands, leading their international expansion and franchise operations in the Eastern European region. She built a career in various verticals of retail including sourcing, production, logistics, store operations and held various positions in global companies including Marks & Spencer and MSC.
Elif holds an MBA degree in Marketing & Strategy from The Ohio State University and currently resides in Chicago.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.