Legends
Laura Cook currently serves as the Vice President of Finance for Global Merchandise at Legends, a company associated with Sixth Street, the New York Yankees, and the Dallas Cowboys, where Laura focuses on enhancing brands within the sports and entertainment sectors. Prior to this role, Laura held positions including Director of Global Financial Planning & Analysis at SuperOrdinary, and Director of Finance at Something Navy. Laura's experience extends to Shiseido, where responsibilities encompassed supporting the Executive Vice President of Finance with strategic business analysis, and to Hudson's Bay Company, overseeing corporate financial planning and analysis. Laura's foundational career began with roles at Saks Fifth Avenue, Bergdorf Goodman, and Burberry. Laura is currently pursuing the Chief Financial Officer Program at Columbia Business School and holds a B.A. in French and English Literature from Hamilton College.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.