Legends
Marcus Minifee currently serves as the VP of Global Partnership Strategy at Legends. Previously, Marcus held the position of Vice President of Global Partner Marketing at the National Basketball Association (NBA), where strategic marketing and consumer insights were leveraged to enhance co-marketing campaigns. With extensive experience across various organizations, including UM Worldwide and BSE Global, Marcus has led teams in marketing, community relations, and media partnerships, consistently focusing on brand activation and fan engagement. Background includes significant roles at Samsung Electronics, adidas America, PepsiCo, Aviator Sports and Events Center, The Kraft Heinz Company, and the Chicago Bulls, showcasing a strong foundation in marketing and promotions within the sports and consumer goods sectors. Educational credentials include a Master's degree in Sport Management and Sport Psychology from Gies College of Business at the University of Illinois Urbana-Champaign and a Bachelor's degree in Psychology from Bradley University.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.