Lely
Coert van Lenteren currently serves as the Head of Commerce at Lely, where responsibilities include setting direction for the feeding business, commercializing the Feeding portfolio globally, and supporting the feeding proposition roadmap. Previously, Coert held the position of Head of Farm Development, exploring trends in the farming sector and aligning Lely’s propositions with a focus on enhancing customer experience. Coert's extensive experience at Lely International includes serving as the Head of Dairy XL, leading large farming activities, and as Continuous Improvement Manager, coaching the organization in lean transformation. Coert also served as General Manager at Lely West NV, overseeing the integration of businesses in Benelux and the UK/Ireland. Coert began the career as a Sales Advisor for Dairy Equipment after obtaining a degree in Animal Husbandry from Hogeschool Delft.
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Lely
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As an international family business in the agricultural sector, we spend every day making farmers’ lives easier with innovative solutions and tailored services. We offer solutions for almost all activities in the cowshed: from milking to cleaning. We provide advice on how to organise a dairy farm smartly with the use of management systems. Our vision and the needs and demands of our clients are the things that drive and inspire us. Something we do since 1948, in this year brothers Cornelis en Arij van der Lely introduced the finger wheel rake to the market. One of our first inventions that made a substantial change in the traditional way of working on the farm. There were many more innovations with only one purpose making agrarian life easier and working together for a sustainable, profitable and enjoyable future in the agricultural sector.