Larra Haftevani

Larra Haftevani is an experienced retail executive, currently serving as the Senior Director of Retail at Lemme since July 2025. Previously, Larra held several positions at Billie from May 2021 to June 2025, including Head of Sales Strategy and Senior Director of Retail Commercialization. Larra's career also includes roles at quip. as Senior Manager and Manager of Retail Partnerships, and an MBA Consultant position at Tallia Orange, where strategic advisement on direct-to-consumer business models was provided. Earlier experiences include positions at Saks Fifth Avenue and Lord + Taylor in marketing and planning roles, along with a production coordinator role at Carole Hochman Design Group. Larra holds an MBA in Strategy, Marketing, and Luxury Marketing from NYU Stern School of Business and a Bachelor of Science in Business Management from San Francisco State University, with additional studies in Fashion Design at NABA Nuova Accademia di Belle Arti.