Lending Science DM
John Lesnik is the Founder and Senior Vice President of Lending Science DM, a leading provider of high-quality sales leads for the financial services industry, with over 14 years of expertise in data services and direct marketing technologies. Previously, John held the position of Vice President for Financial Services at SKM Media Group, where responsibilities included marketing strategy development, campaign analysis, and sales force training. Additional experience includes a role at Velocitude in business development, and senior positions at Direct Marketing Associates Services focusing on sales procedures and consumer data services. John started a career as a Marketing Analyst at Genesis Marketing Group, overseeing the sales and marketing functions related to direct marketing services for financial institutions. John holds a degree from North Carolina State University.
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Lending Science DM
Lending Science DM is a leader in scientifically driven marketing and risk management solutions for the financial industry in the US and abroad. We help clients acquire new customers, optimize marketing and risk metrics, and maximize profitability. Our Core Competencies Include: Multi-sourced & Modeled Credit & Non-Credit Data including over 21 databases & 3600 attributes, that can be interrogated for online and offline use. Data Science including predictive analytics for risk, response, revenue, profit, conversion, ROI, fraud, bankruptcy, and segmentation - for both customers and prospects. Turnkey Direct Mail Marketing including scientific audience sourcing, analysis, and selection, creative, fulfillment and oversight, reporting, and optimization. Reach and Connect Digital Marketing: Our iReach technology allows businesses to track customer or prospect audiences online for over 70,000 behavioral triggers. This enables them to identify and advertise to known “in-market” prospects that have shown a high level of buying intent. iConnect enables businesses to market to individuals that have engaged with their company by connecting digital footprints and identities back to personally identifiable information for online and offline marketing. Risk Management: Our Risk Management offerings include custom segmentation and models for optimized performance, tri-bureau normalized attribute processing and licensing, real-time and offline decision processing, and policy consulting across the credit lifecycle. Industries Served Include Consumer Lending, Mortgage Lending, Real Estate, Commercial Lending, Debt Settlement, Debt Consolidation, Debt Collections, Automotive, Travel, and Insurance.