Lending Science DM
Jon Geidel is a seasoned executive in the financial services industry, currently serving as Chief Executive Officer of Lending Science DM, Inc., specializing in scientifically driven marketing and risk management solutions. Geidel has held notable leadership positions, including President and Chief Executive Officer at The Blue Star Group, and SVP of Consulting & Enabling Solutions at Equifax, where oversight of solution teams and alternative risk initiatives was key. Geidel's contributions extend to the Online Lenders Alliance as a Board member and to Vaxient's Advisory Board, focusing on cybersecurity and compliance. Formerly, Geidel held executive roles at DataX, Arcapex, Sure Advance, Sentinel Groups, and Synergy Solutions, with a strong academic foundation in Political Science, Economics, and Communications from Pace University.
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Lending Science DM
Lending Science DM is a leader in scientifically driven marketing and risk management solutions for the financial industry in the US and abroad. We help clients acquire new customers, optimize marketing and risk metrics, and maximize profitability. Our Core Competencies Include: Multi-sourced & Modeled Credit & Non-Credit Data including over 21 databases & 3600 attributes, that can be interrogated for online and offline use. Data Science including predictive analytics for risk, response, revenue, profit, conversion, ROI, fraud, bankruptcy, and segmentation - for both customers and prospects. Turnkey Direct Mail Marketing including scientific audience sourcing, analysis, and selection, creative, fulfillment and oversight, reporting, and optimization. Reach and Connect Digital Marketing: Our iReach technology allows businesses to track customer or prospect audiences online for over 70,000 behavioral triggers. This enables them to identify and advertise to known “in-market” prospects that have shown a high level of buying intent. iConnect enables businesses to market to individuals that have engaged with their company by connecting digital footprints and identities back to personally identifiable information for online and offline marketing. Risk Management: Our Risk Management offerings include custom segmentation and models for optimized performance, tri-bureau normalized attribute processing and licensing, real-time and offline decision processing, and policy consulting across the credit lifecycle. Industries Served Include Consumer Lending, Mortgage Lending, Real Estate, Commercial Lending, Debt Settlement, Debt Consolidation, Debt Collections, Automotive, Travel, and Insurance.