Lending Science DM
Kathy Kieffer is a seasoned financial services professional with extensive experience in leadership, product marketing, and strategic management. Currently serving as Executive Vice President of Production & Execution at Lending Science DM since February 2013, Kathy has a proven track record of coaching teams and enhancing execution processes. Prior experience includes roles as Business Lead at K. M. Kieffer & Company, Director of Product Marketing at CRIF Corporation, and Executive Consultant at CompuCredit Corporation, where significant achievements included launching successful new ventures and managing complex vendor relationships. Kathy also held leadership positions at GE Retail Sales Finance, Acxiom, Trans Union, and Management Decision Systems, contributing to key advancements in credit strategy and analytic decision management. Kathy holds a BA in Information Systems from Georgia State University.
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Lending Science DM
Lending Science DM is a leader in scientifically driven marketing and risk management solutions for the financial industry in the US and abroad. We help clients acquire new customers, optimize marketing and risk metrics, and maximize profitability. Our Core Competencies Include: Multi-sourced & Modeled Credit & Non-Credit Data including over 21 databases & 3600 attributes, that can be interrogated for online and offline use. Data Science including predictive analytics for risk, response, revenue, profit, conversion, ROI, fraud, bankruptcy, and segmentation - for both customers and prospects. Turnkey Direct Mail Marketing including scientific audience sourcing, analysis, and selection, creative, fulfillment and oversight, reporting, and optimization. Reach and Connect Digital Marketing: Our iReach technology allows businesses to track customer or prospect audiences online for over 70,000 behavioral triggers. This enables them to identify and advertise to known “in-market” prospects that have shown a high level of buying intent. iConnect enables businesses to market to individuals that have engaged with their company by connecting digital footprints and identities back to personally identifiable information for online and offline marketing. Risk Management: Our Risk Management offerings include custom segmentation and models for optimized performance, tri-bureau normalized attribute processing and licensing, real-time and offline decision processing, and policy consulting across the credit lifecycle. Industries Served Include Consumer Lending, Mortgage Lending, Real Estate, Commercial Lending, Debt Settlement, Debt Consolidation, Debt Collections, Automotive, Travel, and Insurance.