Sonja Simic

Sonja Simic is an experienced analytics professional currently serving as the Analytics Manager for Strategic Initiatives at LendingTree since September 2023. Prior to this role, Sonja worked as a Business Intelligence Analyst at VectorVest, Inc. from October 2020 to September 2023, where responsibilities included addressing various analytics inquiries and collaborating on A/B tests and customer experience analysis. Previous experience includes a Senior Analyst position at Lowe's Companies, Inc., focusing on merchandising insights, and a Machine Learning Intern role at Statistics Canada, where Sonja developed algorithms for classifying NAICS codes. Early experience as a Healthcare Analytics Intern at Florida Blue involved analyzing claims data and creating visualizations. Sonja holds a Master’s degree in Analytics from the Institute for Advanced Analytics and Bachelor’s degrees in Biology and Statistics from McGill University and the University of Ottawa, respectively. Proficient in R, SAS, JMP, SQL, and Tableau, Sonja demonstrates a strong foundation in data analysis and machine learning techniques.