Sofia Khoumchane

Sofia Khoumchane is an experienced E-commerce Product & Business Manager currently at Lenovo, overseeing South Europe, including France, Iberia, and Italy since September 2021. Responsibilities include pricing strategy, growth program development, product lifecycle management, market analysis, sales forecasting, inventory management, and promotional planning. Prior to Lenovo, Sofia held various roles at HP France, Bosch, and Samsung Electronics, focusing on e-commerce, product management, and marketing. Educational qualifications include a Master of Science in Marketing Data and E-commerce from SKEMA Business School and a Master's degree from KEDGE Business School, complemented by a Bachelor's degree in Business from the University of Galway.