Lucas Goodbody

Lucas Goodbody is an experienced marketing strategist currently serving as SVP, Group Strategy Director at Leo Burnett, focusing on clients such as Miller Lite and Bank of America since August 2023. Prior to this role, Lucas worked as a Brand/Digital Strategist from June 2016, collaborating with notable agencies like BBDO and Sylvain Labs while serving clients including Google and Hewlett-Packard. At Goodby Silverstein & Partners, Lucas held the position of Lead Strategist, contributing to major projects for BMW and Xfinity from January 2017 to July 2023. Additional roles include Senior Brand Strategist at Pereira & O'Dell, Brand Planner at Cramer Krasselt, Junior Strategic Planner at David&Goliath, and an A&R/Music Publishing Consultant at Razor & Tie. Lucas's early career includes a significant tenure at Banc of America Securities in various marketing positions. Educational credentials feature a Master Class at Hyper Island, training at Miami Ad School, and a degree in Art History and English from Williams College. Notably, Lucas was a speaker at the 2012 4A's Strategy Festival.