Heine Bortone

Heine Bortone is an experienced PR and Events Manager at Leroy Merlin since May 2012, specializing in content strategy for social networks, brand reputation management, community growth, and event management. Previously, Bortone served as a Senior Account at MSLGROUP from June 2011 to May 2012, focusing on media relations and digital PR for prominent clients such as Novartis and Nestlè Waters. Bortone also held the role of Corporate Communication Manager at Kellogg Company from April 2002 to September 2011, emphasizing media relations and event organization. Early career experience includes positions as a Communication Assistant at L'Oréal and an intern at UNIDO. Academically, Bortone holds an MBA from Stoà and various degrees from institutions including SOAS University of London and the University of Haifa.