Lesniak Swann
Joe Madden is an accomplished content strategist currently serving as the Head of Content at Lesniak Swann since October 2024, following an acquisition of Don't be Shy, where Joe held the same title from April 2021 to February 2025. With a robust background in B2B marketing, Joe has also excelled as Senior Copywriter and Creative Copywriter at various agencies, including Upp B2B and 90degrees design, crafting campaigns for high-profile clients such as DHL and Jaguar Land Rover. Additionally, Joe has extensive freelance experience as a copywriter, journalist, and editor, contributing to reputable outlets like BBC, Grazia, and FHM magazine. Educational qualifications include a Bachelor of Arts in English Language and Literature from The University of Bolton, along with certifications from HubSpot Academy and D&AD in relevant fields.
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Lesniak Swann
We’re an industrial marketing agency, working with B2B brands that have a complex route to market or a technical product to sell. That usually includes figuring out how to most effectively market them to the likes of specifiers and consultants, contractors, installers and distributors. Because we work with these audiences every day, we’re able to offer specialist advice to our clients – helping them to sell more.