Leverage Lab
AnnMarie Wills has a diverse work experience spanning several industries and roles. AnnMarie is the CEO & Co-Founder of Leverage Lab, where they focus on increasing sales by personalizing the customer experience using data. Prior to this, they worked as the VP of Audience and Data at SourceMedia, where they strategized and created a sustainable approach to leveraging first-party data for marketing services. AnnMarie also held the position of VP of Data Services and Insights at Kinetic Supply Company, where they established a data-driven insights practice and worked with Microsoft on developing strategic digital marketing recommendations. Additionally, AnnMarie served as the Vice President of Data Business at Anthem Media Group, overseeing diverse media brands and developing valuable skills in various marketing areas. Earlier in their career, they worked at Innovadex, Vance Publishing, Penton Media, Inc, and The Kansas City Star in managerial and strategic roles, focusing on market development, strategic development, general management, and marketing services.
AnnMarie Wills has studied at The University of Kansas and the University of Missouri-Kansas City. Specific details about the degrees and fields of study are not provided.
Leverage Lab
We specialize in first-party data. We believe that first-party data, the data collected in an opted-in exchange between a brand and a consumer, is the key to business growth. At Leverage Lab, we unlock the full potential of your customer data by pairing it with our proprietary technology to deliver unique insights and personalized customer experiences. Our solutions will enable your business to make data-driven decisions, increase revenue, improve return on advertising spend and gain a competitive advantage in your industry.