Carlos Rendón Obregón

Carlos Rendón Obregón is an experienced sales and commercial strategy professional with a strong track record in various sectors, currently serving as the Sr. National Commercial Manager and Pricing at Libbey since May 2016. With expertise in business planning, strategic channel development, and e-commerce, Carlos has led significant sales growth initiatives, achieving a consistent 140% year-over-year growth in the e-commerce channel. Prior roles include Sales Operations Manager at Puma Sport Mexico and Business Unit Manager at ACH Foods México®, where Carlos structured commercial strategies and optimized sales operations. Education includes a Master's degree in Innovation from Tecnológico de Monterrey and additional training in human resources and effective negotiation, reinforcing a robust foundation in both technical and managerial competencies.