Allyson Forstrom

Allyson Forstrom is a seasoned marketing professional currently serving as the Director of Social Media & Community at Life is Good since October 2023. Prior experience includes over a decade at LEGO Group, where various leadership roles were held, culminating in the position of Sr. Communication Strategist for LEGO Agency. In this capacity, Allyson led innovative social media strategies and managed global influencer partnerships, contributing significantly to LEGO's transition toward an entertainment-focused brand. In recognition of industry contributions, Allyson was awarded the 2018 Movers & Shakers Award at The Social Shake-Up Awards. Additional experiences include participation in Adweek's Executive Mentorship Program and a background in music performance with the band Waking Elliot. Allyson holds an M.B.A. in Marketing from the University of Hartford and a BA in Communications from the University of Connecticut.