Lifeway Foods
Shelby Clites is a skilled marketing professional with extensive experience in digital marketing and creative design. Currently serving as the Creative Marketing Manager at Lifeway Foods, Inc. since April 2019, Shelby excels in overseeing digital marketing initiatives. Prior roles include Independent Graphic and Web Designer for Olive Branch Pork, where responsibilities encompassed branding, graphic creation, and website design, and Marketing Coordinator at HCI Hospitality, focusing on data tracking, social media management, and event execution. Shelby also gained experience through various internships and volunteer positions in marketing and public relations, supporting projects like website revamps and community relations efforts. Shelby holds a degree in Mass Communications and Journalism from Kansas State University.
Lifeway Foods
The Lifeway Foods story begins in 1986 with kefir, a milk-based cultured drink that is popular in Eastern Europe and is said to be more nutritional than yogurt. That year, Russian immigrant Michael Smolyansky began manufacturing kefir in his basement to bring the taste of his native country to the U.S. After Michael Smolyansky passed away in 2002, his daughter Julie Smolyansky assumed the role of President, while his son Edward Smolyansky assumed the role of Chief Financial Officer and Treasurer. Today, Lifeway is the country’s leading manufacturer of kefir, with multiple flavors and varieties that include lowfat, whole milk and organic versions as well as a children’s line, and a provider of other probiotic natural and organic dairy products for health-conscious consumers.