LIFT Sports Management
Gina Paradiso currently serves as the Chief Content Officer at LIFT Sports Management, leading content marketing efforts since June 2023. Previously, Gina held agent positions focused on content marketing at Creative Artists Agency from June 2022 to June 2023 and at ICM Partners from June 2021 to June 2022, both while being a certified player agent. Gina's extensive experience at ESPN from 2007 to 2019 involved roles as a Talent Strategist, NBA Booker, and Talent Manager, overseeing NBA talent across multiple platforms and managing various high-profile projects, including THE ESPYS. Additionally, Gina worked as a freelance brand and reputation management consultant from 2014 to 2016, building partnerships and providing talent booking services for events. Gina holds a B.A. in Mass Communication with a focus on Media Studies from Menlo College.
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LIFT Sports Management
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LIFT Sports Management is a full service athlete representation agency serving clients across all verticals. LIFT, founded in 2020 has quickly become one of the premier industry leading management and representation companies leading clients to maximize opportunities across all facets of their professional careers. LIFT has distinguished itself as a firm with an innovative approach focusing on what today’s modern athlete needs and puts an emphasis on elite and comprehensive client servicing. LIFT keeps its clients ahead of the curve by emphasizing a results driven approach while always keeping attention on detail. LIFT prides itself on serving clients with the highest level of integrity and building best in class team while continuing to be inclusive, diverse, and disruptive.