LIFT Sports Management
Noah Croom is an accomplished legal professional and sports management executive with extensive experience in the sports industry. Currently serving as Senior Vice President Legal Counsel at LIFT Sports Management since March 2021, Croom is also a Founding Board Member at the Sport and Organization Dynamics Institute and an Advisor/Judge at Stadia Ventures. Previously, Croom was the Managing Partner at Beautiful Game Group LLC, focusing on private equity investments in professional sports teams. Additional notable positions include Assistant General Manager for the Minnesota Timberwolves and Vice President & General Counsel for Goodwin Sports Management. Croom's legal career began at Latham & Watkins and included roles with the National Basketball Association and Vancouver Grizzlies. Croom holds a J.D. from the University of Virginia School of Law and a B.A. in Economics from Stanford University.
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LIFT Sports Management
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LIFT Sports Management is a full service athlete representation agency serving clients across all verticals. LIFT, founded in 2020 has quickly become one of the premier industry leading management and representation companies leading clients to maximize opportunities across all facets of their professional careers. LIFT has distinguished itself as a firm with an innovative approach focusing on what today’s modern athlete needs and puts an emphasis on elite and comprehensive client servicing. LIFT keeps its clients ahead of the curve by emphasizing a results driven approach while always keeping attention on detail. LIFT prides itself on serving clients with the highest level of integrity and building best in class team while continuing to be inclusive, diverse, and disruptive.