LiftLab
Antoine S. has worked in various roles throughout their career. Antoine started as a Consultant at Charles River Associates from an unknown date in 2001 until an unknown date in 2005. Antoine then moved on to Rosen Consulting Group where they served as a Senior VP (Economist) from an unknown date in 2005 until 2010. Antoine then joined DataSong as a VP, Analytics from February 2010 until March 2015. Antoine then worked at MarketShare as a VP Analytical Insights from April 2015 until December 2015. Following that, Antoine joined Neustar, Inc. where they served as Senior Director, Analytics from December 2015 until July 2017. Antoine'smost recent role was at LiftLab as the VP Analytic Services since August 2017.
Antoine S. is a PhD candidate (ABD) in Agricultural and Resource Economics at the University of California, Berkeley. Prior to pursuing their PhD, they completed a Master's degree in Economics at The University of British Columbia. Antoine also holds a Bachelor's degree in Economics from Universite de Montreal.
LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.