LiftLab
Bala Kandula's work experience begins in 2002 as a Software Engineer at Starnik Systems Inc. Bala then worked as a Senior Consultant at Net Matrix Solutions from 2003 to 2006. In 2006, they founded O2 Solutions, Inc and served as the Founder and CEO until 2008, providing offshore development services.
From 2008 to 2013, Bala worked at DataSong, first as a Principal Consultant responsible for growing the analytics consulting business, and later as the Vice President of Client Services, overseeing operations and managing a team.
In 2015, Bala joined MarketShare (via DataSong acquisition) as the Vice President of Digital Operations, leading product integration and managing client services. Bala then joined Neustar, Inc. (via MarketShare acquisition) as the Senior Director of Customer Success in 2015, before leaving in 2016.
In 2017, Bala co-founded a startup company in stealth mode. Bala'smost recent role is as the Chief Product Officer at LiftLab since April 2018.
Bala Kandula completed a Bachelor of Engineering (B.E.) in Industrial Production from Osmania University, from 1995 to 1999. Bala later pursued a Master of Science (MS) in Management Information Systems from Texas Tech University - Rawls College of Business, from 2000 to 2002.
LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.