LiftLab
Dirk Beyer is an accomplished data science professional with extensive experience in analytics and marketing data science. As Chief Data Scientist at LiftLab, Dirk Beyer leads data-driven initiatives to enhance business outcomes. Dirk Beyer also played a pivotal role as a Founding Member of InvestInData, contributing to its establishment and growth. Previously, Dirk Beyer served as Sr. Director of Analytics, Operational Excellence at DoorDash, and held the position of Global Senior Director of Marketing Data Science at Uber, where contributions significantly advanced the companies' analytical capabilities.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.