LiftLab
John Wallace has a diverse work experience spanning several roles and industries. John is currently the CEO of LiftLab, a company that provides science-driven software to optimize marketing spend and predict revenue. Prior to this, they took time off as an entrepreneur to spend with their kids and work on new ideas. Before that, they served as the Chief Growth Officer at MarketShare, where they focused on digital measurement, partnerships, and business development. John also founded and served as CEO of DataSong, a company that delivers breakthrough insights for retail organizations using big data and statistical techniques. Additionally, they worked as an Analytical Consultant at SAS Institute, where they worked on projects for clients in grocery, routers and switching, and retail apparel. Earlier in their career, they worked as a Business Intelligence Analyst at UUNet, where they performed affinity analysis, created financial models, and developed profitability metrics.
John Wallace completed their MBA in Decision Science from The George Washington University School of Business from 1998 to 2000.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.