LiftLab
Lars Feely is an experienced professional in partnership development and digital strategy, currently serving as the VP, Head of Agency Partnerships at LiftLab. Previously, Lars co-owned Atomic Partners and held leadership roles at Oracle as Head of Agency Partnerships and MediaMath as VP of Global Partnerships. Additional experience includes serving as Head of eRetail and Senior Vice President, Head of Strategy at Reprise Digital. Lars holds a Master's degree in Marketing from the University of Portsmouth, completed between 1997 and 2003.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.