LiftLab
Raghvendra Gaur is an accomplished engineering professional with extensive experience in software engineering and management. Currently serving as Engineering Manager at LiftLab since September 2019, Raghvendra has progressed through roles including Principal Software Engineer and Senior Software Engineer. Prior experience includes a position as Senior Software Development Engineer at VigourSoft from July 2018 to September 2019 and as Software Engineer at EnvisioDevs Pvt Ltd from July 2016 to June 2018. Raghvendra holds a Master of Technology in Computer Software Engineering from ABV-Indian Institute of Information Technology and Management, earned between 2014 and 2016.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.