LiftLab
Venkat (Ramaraju) Samanthapudi has a diverse work experience in the field of data science and analytics. Venkat(Ramaraju) started their career as a Consultant in Marketing and Strategic Analytics at GENPACT LLC in February 2008. Venkat(Ramaraju) then moved on to work at DataSong as a Statistician/Consultant from March 2011 to August 2013, where they later took on the role of Team Lead from September 2013 to March 2015.
In 2015, Venkat joined Neustar, Inc. as a Sr. Data Scientist from April 2015 to March 2017. Subsequently, they were promoted to the position of Manager from April 2017 to July 2019. Currently, they are working at LiftLab as a Principal Data Scientist since August 2019.
Venkat (Ramaraju) Samanthapudi pursued their education at Sri Venkateswara University from 2006 to 2008. During this period, they focused on the field of Statistics and completed an MPhil. degree. In November 2019, they also obtained a certification in Practical Time Series Analysis from Coursera.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.