Lighthouse
Joana Barata is a Senior Field Marketing Specialist - EMEA at Lighthouse, responsible for planning and executing events to drive demand and revenue growth across the EMEA region. Joana's expertise includes developing event marketing plans, collaborating with sales teams, and managing event budgets while leveraging strong communication and analytical skills. Prior roles include Field Marketer and Growth Marketer at Nodalview, where Joana focused on local marketing actions and lead generation strategies in various European markets, as well as experience as a Junior Marketer at Yields.io and an Office Manager at Discover Lisbon. Joana holds an MSc in Marketing from ISCTE Business School and a Bachelor's degree in Economics from the University of Luxembourg and ISCTE Business School.
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Lighthouse
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Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. Trusted by over 65,000 hotels in 185 countries, and supported by 500+ employees, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners — their success is our success. How can Lighthouse help you? Rate Insight Track competitor pricing to maximize revenue Market Insight Accurately predict future market demand Parity Insight Identify and solve parity issues portfolio wide Benchmark Insight Effectively navigate competitive performance trends Distribution Insight Optimize distribution channel performance Destination Insight Enrich your strategy with short-term rental insights Business Intelligence Monitor, optimize, and report on your performance Pricing Assistant Boost revenue with AI-driven room price recommendations Hotel Data Solutions Bespoke data sets to elevate your commercial strategy Short-Term Rental Data Solutions Power your short-term rental strategy with custom insights Revenue Management Services Master commercial strategy with expert revenue support