Likewize
Richard Baxendale has a diverse work experience spanning multiple companies and roles. In 2001, they started as an Associate Sales Director at Brightstar UK and eventually became the Business Development Director before leaving in 2007. Richard then joined Tech Data as the Managing Director for the UK, followed by positions as Managing Director of Sales and Vice President of Services. In 2017, they became the Chief Executive Officer of Mobile Phones Direct until 2020. Later in 2019, they worked as the Managing Director of Mobile at AO. Currently, they hold the positions of Chief Commercial Officer, Europe and Executive Vice President of Global Sales at Likewize.
Richard Baxendale pursued an Executive MBA degree at Henley Business School from 2014 to 2016.
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Likewize
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When your tech goes wrong, Likewize makes it right. Likewize offers the most comprehensive protection against any technology disruption. Whether a device is lost, stolen, damaged, malfunctioning, in need of an upgrade or the user does not know how to do something, Likewize provides the solution. Trusted by the world’s largest brands, telcos, and banks, looking after approximately a billion of our customers’ customers. We operate in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling and premium tech support.