Lima Consulting Group
Alan Rodrigues is an experienced business leader specializing in digital marketing and analytics. Currently serving as Business Unit Director at Lima Consulting Group since March 2023, Alan has previously held key roles such as Chief Marketing Officer at Repassa and Digital Strategy & Analytics at Phidata, where responsibilities included financial control and strategic client engagement in analytics. Notable positions at Accenture Interactive involved leading eCRM and SEO initiatives, as well as managing digital marketing strategies for major clients like Santander and L’Oréal. Additionally, Alan directed retention channels and performance operations at AD.Dialeto, demonstrating extensive expertise in SEO and digital operations across various organizations, including Netbooster Brasil and New Blue. Alan holds an education credential from Faculdade IBGEN in Gestão de Negócios.
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Lima Consulting Group
Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. LCG is a trusted adviser to digital marketers in the Americas, using a proprietary series of multi-disciplinary methodologies to improve their Return on Marketing Investment. The LCG team includes experts in strategy, data science, business intelligence, digital marketing and technology, who provide these services in the languages spoken throughout the Americas. With regional offices in Philadelphia and São Paulo, Brazil, LCG combines the personal touch of local services with world-class expertise. Digital marketers work with LCG to develop, deploy and measure proven methodologies and best-practices, allowing them to optimize acquisition, conversion, retention and engagement. LCG maintains certifications or partnerships with leading innovators such as Adobe, Oracle, Google, Salesforce, Signavio, IBM, Ensighten, Tealium, TagMan, BrightTag, ObservePoint, Monetate, ClickTale, ExactTarget, Responsys, and many other digital marketing technology providers. Customers include Citi, Globo, Oi, Univision, AmeriGas and the United States Department of Interior.