Patricia Parra Hadden

Ms. Hadden is Senior Vice President of Audience Development and Partnerships for NBCUniversal, a media and entertainment company. Previously, she was Head of Marketing and User Experience for Seeso, NBCUniversal’s first direct-to-consumer subscription video on demand service. Prior to NBCUniversal, Ms. Hadden was the Chief Marketing Officer for Shazam, a mobile application that recognizes music, television, and media. In addition, she had held senior management positions at Ouya, Hulu and Home Box Office. Ms. Hadden has a B.A. from Middlebury College in Middlebury, Vermont, and an M.B.A. from Columbia Business School in New York.