Phoebe Martinez is a seasoned professional in measurement analytics and digital marketing, currently serving as the Manager of Measurement Analytics Strategy for Strategic Accounts at LinkedIn since November 2020. In this role, Phoebe creates measurement plans and digital campaign agendas while leveraging complex data sets to inform go-to-market strategies. Previously, Phoebe held various analytics leadership positions at UM Worldwide, where responsibilities included developing measurement solutions for multi-channel advertising and managing cross-functional teams at Spotify. Early career experience includes significant contributions at MKTG, where Phoebe was the first hire on the Data & Analytics team, focusing on business performance analyses and client service for high-profile brands such as Johnnie Walker and Crown Royal. Phoebe holds a Bachelor of Arts degree in Linguistics from Dartmouth College.
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Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 756 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.