Linx
Rodrigo Simão is an experienced professional with a strong background in commercial planning, financial advisory, and business operations. Currently serving as the Coordinator of Commercial Planning at Linx, Rodrigo leads a team focused on growth strategies, performance analysis, and the development of strategic KPIs. Previous roles include Business Planning Specialist at Linx, Partner and Financial Advisor at Manhattan Investimentos, and Pricing Manager at Ipsos Brasil. Rodrigo also has extensive experience from Atos, where responsibilities included overseeing business operations support and strategic cost management initiatives. Academic qualifications include specializations in Accounting, Controlling and Finance from FACULDADE FIPECAFI, Marketing B2B from Universidade Estadual de Campinas, and a degree in Economy from Centro Universitário Padre Anchieta.
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Linx
Linx Retail provides management software solutions for the retail market in Brazil and internationally through its subsidiaries. It offers enterprise resource planning, and point of sale or point of service (POS) management software; and connectivity, electronic fund transfer, e-commerce, and customer relationship management solutions. LinxRetail also provides telecommunication services, such as transmission of voice, data, image, and sound through services of network and circuit, telephony, and other systems that include the Internet. Moreover, it offers technical support, advisory, and training services. Further, the company provides online services; and cloud and online media platforms, as well as develops and sells POS, automation software, and electronic means of payment solutions, as well as promotion engine for retail chains in the principal Latin American markets. Linx Retail offers its solutions to aesthetics and health, bookstores and gift shops, dealerships, drugstores, fashion and accessories, food service, gas stations and convenience stores, mega stores, perfumery and cosmetics, retail services, teaching and education, and telephony markets. LMI that began operation in 1985 became Linx in September 2004, with its headquarters in São Paulo in Brazil.