Lion
Sam Fischer was appointed Chief Executive Officer of the Lion Group in July 2022. Sam joined Lion from Diageo, where he was President Asia Pacific and Global Travel and a member of the Global Diageo Executive Committee. Prior to Diageo, he spent 15 years with Colgate-Palmolive starting in Australia and moving on to hold senior commercial roles working across several markets in Europe and Asia. He is also currently a Non-Executive Director with the Burberry Group.
Sam offers 30 years of global leadership experience, deep expertise in alcohol beverages and FMCG businesses and a strong track record in driving business growth.
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Lion
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Lion is a global beverage company with a portfolio that includes many market-leading names in beer, wine, spirits, seltzer & non-alcoholic drinks. Our range includes classic brands like Tooheys, Speights, XXXX and Wither Hills, and craft beer brands like Little Creatures, James Squire and New Belgium’s Fat Tire.