Marta C. McCraw

Lions + Tigers is a marketing, operations and strategy consultancy driving workforce innovation through an agile and high-impact model. We start with women, choose inclusion and believe that diverse representation empowers clients to drive innovation while maximizing skills, resources and outcomes. Tech-industry organizations call on us to transform how they work in two ways: 1. We help leaders change organizations from the inside to build a culture of inclusion. 2. We unstick big business challenges and lighten the load for organizations through part-time and flexible work for high-impact consultants. We build engagements to activate the right skills at the right time, fine-tuned to support our consultants and clients working in their “highest and best” use. This translates into a strategic advantage for both brands and people: efficiency and expertise for our clients; flexibility and high impact work for our talented team. We created an agency built on community, stewardship, impact, and courage that champions a new vision of work, where flexibility is a strategic advantage, empowering consultants and emboldening clients. Areas of expertise: • Organizational effectiveness We take organizations and teams from “start-up” to “stable” by deeply understanding your unique culture and opportunities, and optimizing resources aligned with key outcomes. • Business + marketing impact We bring head and heart together across business strategy and marketing to ensure execution is efficient and effective. We are wired to measure impact. • Coach + facilitate leaders We empower teams and individuals to courageously build their life’s work, in line with core business opportunities. Awards: • 2021 Microsoft Diverse-Owned Supplier of the Year • 2020, 2021 Puget Sound Business Journal's Washington Best Workplaces • Finalist for Geekwire’s Workplace of the Year 2021