Briana McElroy

Briana McElroy is an accomplished professional in digital marketing with extensive experience in the media and entertainment industry. Currently serving as the Head of Worldwide Digital Marketing at Lionsgate since February 2023, Briana has previously held significant roles such as Global Client Lead for Media & Entertainment at Twitter and Director of Digital Marketing at Warner Bros. Entertainment. Notably, Briana has developed marketing strategies for high-profile theatrical releases, driving social media and digital engagement through innovative campaigns. A graduate of Belhaven University with a Bachelor's degree in Communications and a Riordan Fellow from UCLA's Anderson School of Management, Briana has also led successful campaigns for major clients at various organizations, demonstrating a strong expertise in the digital landscape.