LIPTON Teas and Infusions
Islam Tarek is a seasoned marketing professional with extensive experience in brand management and strategy development across various sectors. Currently serving as the Marketing Director at Lipton Teas and Infusions since October 2022, Islam leads the marketing agenda for the Lipton brand in Egypt and Sudan. Prior experience includes a role as Marketing Manager at Beyti, where Islam developed marketing strategies for the Almarai Yogurt category, and as Senior Brand Manager overseeing the juice category. Earlier roles at Nestlé involved managing multiple ice cream product categories, significantly contributing to overall business performance. Islam holds an International MBA from EADA Business School Barcelona and a Bachelor’s degree in Marketing and International Business from The German University in Cairo.
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LIPTON Teas and Infusions
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LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily. Our commitment is to drive the entire tea industry upwards and create value for all and the planet, from farmers to consumers, retailers, team members, partners, and shareholders. We take a long-term approach, investing in innovative and sustainable practices that deliver responsible growth, with a keen focus on meeting the needs of our customers and consumers, protecting the environment, and making a positive impact on people's lives.