Liquid Agency
Michael Howatson is an accomplished design professional currently serving as Chief Design Officer at Liquid Agency since October 2024, where leadership in corporate design and design strategy is pivotal. Prior experience includes roles as Chief Design Strategist at MindTrust and Chief Design Officer at POWER SHIFTER Digital. Additionally, Michael co-founded Five Points Ventures, focusing on design-driven tools to enhance innovation outcomes, and provided design consulting at H2Collective, emphasizing people-centered storytelling and world-class design. Michael holds a BA in Fine Arts & Film from Western University and a degree in Classical Animation from Sheridan College.
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Liquid Agency
Liquid Agency is a belief system that governs how brands interact with people and why people connect with brands. Once business customers' and workers' experiences align with the institution's genuine meaning and purpose, the result is a brand people believe in and measurable business growth.