Chris Herbert

Chris Herbert is an experienced marketing professional currently serving as the Group Content Marketing Lead at Liquid Intelligent Technologies since May 2023. In this role, Chris is responsible for leading global marketing and brand initiatives across Liquid, Cassava Technologies, and subsidiaries, with a focus on positioning and campaign strategy in Africa. Prior to this, Chris held the position of Creative Content Lead at Apidura from June 2019 to May 2023, where leadership transformed the brand into a global leader in bikepacking and adventure cycling. Chris also served as Account Director and Head of Speaker Bureau at Ketchum from January 2015 to June 2019, specializing in technology and content development while managing the Ketchum Speaker Bureau. Earlier in the career, Chris was Head of Speaker Bureau at Brands2Life, working with prominent global clients. Chris holds a 2:1 degree in Psychology from Royal Holloway, University of London.