Srikanta Rao

Srikanta Rao is currently the Senior Director of Marketing Analytics at Liquidity Services, where they oversee the marketing analytics department. Prior to this role, they served as the Executive Director of Decision Support & Analytics at Helen of Troy and Manager of Marketing Strategy & Analytics at Wondrium. With a background in analytics and a strong educational foundation in finance, strategy, and statistics, Srikanta has gained valuable experience in delivering personalized customer experiences and providing decision support to various industries.