Kevin Richard

Kevin Richard is a seasoned digital analytics professional with extensive experience in eCommerce and online reporting. Currently serving as the Senior Manager of Online Analytics and Reporting (Acting) at LCBO, Kevin has led the implementation of a new Adobe Analytics tracking methodology for the eCommerce platform. Previous roles include Senior Digital Analyst at Publicis Canada, where Kevin provided insights for Stellantis' multi-brand campaigns, and Marketing Analyst at Track DDB, focusing on site engagement analytics for prominent clients like Volkswagen Canada. Additional expertise was gained at J. Walter Thompson Worldwide as a Web Analyst for clients such as Air Canada, and at Edelman Digital as a Senior Analyst, where Kevin contributed to strategic decision-making for Samsung Mobile USA. Kevin holds a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and Ryerson University.