LIV Golf
Adam Lawson is an experienced professional in market insights and analytics, currently serving as Senior Insight Manager at LIV Golf since July 2022, after previously holding the position of Insights Manager. Lawson's background includes significant roles at Johnson & Johnson as Assistant Manager for Shopper Insights and Analytics in Northern Europe, and previous experience at Sainsbury's as Business Performance Executive focusing on customer insights. Earlier career highlights include positions at Cardlytics, Bidfood UK, and Sodexo, where Lawson honed skills in campaign execution, customer marketing, and project management. Adam Lawson holds a BSc in Marketing Management from Lancaster University, completed in 2017.
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LIV Golf
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LIV Golf’s mission is to revolutionize and supercharge the game of professional golf on a global scale, unlocking the sport’s full potential for both players and fans. By introducing bold innovations, LIV Golf has reinvigorated golf with a fresh perspective and a defined playing season. From June to October, golfers compete in 14 tournaments on prestigious courses across the world in cities such as London, Bangkok, Boston, and Chicago. LIV Golf brings a new style to the centuries-old sport – with individual and team-based competitions like groundbreaking formats of 54 players, including 13 teams (four players each), two wild card players, shotgun starts, shorter playing windows, smaller fields, no cuts, and only three rounds of tournament play. Teams have unique logos, colors, and names and players are competing for the largest prize purses in history. World-class professional golfers such as Phil Mickelson, Henrik Stenson, Dustin Johnson, Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Kevin Na, Lee Westwood, and Brooks Koepka have joined the LIV Golf League. All LIV Golf events are broadcast live on The CW, YouTube, Facebook, and LIVGolf.com.