LIV Golf
Andre Williams is an accomplished retail operations professional with extensive experience in managing high-profile sporting events and brand activations. Currently serving as Senior Retail Operations Manager at LIV Golf since February 2023, Andre previously held the role of Retail Operations Manager at Cube Partnership, where responsibilities included recruitment for the Birmingham Commonwealth Games and global tour support for LIV Golf. Earlier experience includes key positions at Philip Morris International focused on IQOS brand development in Wales, and as Brand Manager at VBM overseeing ICC Cricket World Cup 2019 retail setups. Other significant roles include Retail Stadium Events Manager at Fanatics, Inc. managing merchandise initiatives for major sporting events, and Cluster Manager for the Rugby World Cup 2015. Andre began a retail career at Superdry, managing multiple concessions across the UK. Educational qualifications include a Bachelor of Business Administration from Cardiff Metropolitan University.
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LIV Golf
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LIV Golf’s mission is to revolutionize and supercharge the game of professional golf on a global scale, unlocking the sport’s full potential for both players and fans. By introducing bold innovations, LIV Golf has reinvigorated golf with a fresh perspective and a defined playing season. From June to October, golfers compete in 14 tournaments on prestigious courses across the world in cities such as London, Bangkok, Boston, and Chicago. LIV Golf brings a new style to the centuries-old sport – with individual and team-based competitions like groundbreaking formats of 54 players, including 13 teams (four players each), two wild card players, shotgun starts, shorter playing windows, smaller fields, no cuts, and only three rounds of tournament play. Teams have unique logos, colors, and names and players are competing for the largest prize purses in history. World-class professional golfers such as Phil Mickelson, Henrik Stenson, Dustin Johnson, Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Kevin Na, Lee Westwood, and Brooks Koepka have joined the LIV Golf League. All LIV Golf events are broadcast live on The CW, YouTube, Facebook, and LIVGolf.com.