After more than 30 years leading commercial teams and launching market-shaping therapies in
biotech, pharma, and med device, I’ve taken everything I’ve learned and turned it into a new
mission: helping leaders and organizations perform at their best.
As Founder &amp; President of Livelarj Coaching &amp; Consulting, I work with senior and emerging
leaders to sharpen their focus, expand their influence, and lead with confidence. I bring a balance
of strategic insight and practical experience—developed over decades of building high-
performing teams and navigating complexity in fast-paced industries.

Whether you’re scaling your impact, transforming your sales team, or exploring your next career
move, I’m here to help you Lead. Grow. Thrive.
Credentials &amp; Approach
• ICF-Certified Executive Coach (ACC)
• Certified StoryPathing™ Coach
• Creator of the STARS model for sales transformation
• Leadership experience at Biogen, NS Pharma, Mitsubishi Tanabe and Sepracor (to name a few)
Executive &amp; Leadership Coaching
• Strategic clarity and prioritization
• Driving execution and accountability
• Elevating leadership presence
• Strengthening team performance and engagement
Career Coaching &amp; Transition Support
• Clarifying professional direction
• Resume and LinkedIn optimization
• Job search and networking strategies
• Interview preparation and negotiation support
StoryPathing™ Coaching
• Crafting your PeakStory
• Communicating with presence and impact
• Navigating high-stakes conversations with confidence
Sales Strategy &amp; Transformation
Through my STARS model, I help organizations align their commercial strategy, strengthen
execution, and drive results across key pillars of performance.
If you’re a leader ready to take your next step—or guide your team to new levels of success—I’d
love to connect.
Schedule a complimentary discovery call: calendly.com/adamlatts
adam@livelarj.com
livelarj.com

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LiveLarj Coaching & Consulting LLC

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