Gemma Daley

Gemma Daley is a seasoned design leader with a robust background in consumer experience and brand strategy within the financial services sector. As the Consumer Experience Design Director at Lloyds Banking Group since October 2019, Gemma leads a team focused on creating personalized branding experiences for over 20 million retail customers. Previous roles at Barclays include Head of Developer Experience and Principal Experience Designer, where Gemma significantly contributed to the development of the global API platform and mobile banking solutions. Gemma's career is marked by key leadership positions across various industries, including digital consultancy and healthcare IT, backed by a Bachelor's degree in Graphic Design from the University for the Creative Arts.