Sam Fletcher

Sam Fletcher is the current Customer Insight Director at Lloyds Banking Group, a position held since October 2023. Prior to this role, Sam served in various capacities at HSBC from May 2003 to September 2023, including Director, Head of Customer Strategy & Insight UK, where responsibilities involved developing market research plans and leading priority studies on brand equity and customer advocacy. Additional roles at HSBC included Director, Head of Everyday Banking (Interim), Regional Marketing lead in Asia-Pacific, and Branch Manager for Retail Banking & Wealth Management. Sam’s extensive experience encompasses driving customer insights, improving marketing effectiveness, and managing branch operations. Education includes a Bachelor of Science (B.Sc.) degree in Physics & Astrophysics from the University of Birmingham.