Samuel Choi

Senior Product Designer at LMG

Samuel Choi is a seasoned design professional with extensive experience in product and experience design across multiple industries. Currently serving as a Senior Product Designer at LMG since August 2023, Samuel has previously held senior design roles at Westpac and Commonwealth Bank, where significant achievements include the delivery of superior UI designs and receiving multiple Great Employee Moments recognitions. Samuel's career began with a foundation in molecular biotechnology, complemented by extensive training in user experience and design from General Assembly and Coursera. With a proven track record of leading successful design projects and optimizing user experiences, Samuel Choi continues to make impactful contributions to the field.

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Sydney, Australia

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LMG

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LMG is the largest and most progressive aggregator group across Australia and New Zealand supporting a community of over 6,000 brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand, or the Loan Market brand, and partners with over 65 banks and lenders. The business has grown rapidly, with LMG brokers in both countries helping over 300,000 customers settle over $130 billion worth of loans in 2022 and reaching a collective loan book of $350 billion.