Lob
Aaron Gingras has a strong background in digital marketing and demand generation with experience in various roles and industries. Aaron is currently the Director of Digital Marketing at Lob, a position they started in July 2023. Prior to that, they worked as an Associate Member at Pavilion, starting in July 2023. From November 2021 to July 2023, they served as the Director of Demand Generation at StarTree, where they achieved significant results in MQL generation and ARR growth. Before that, from October 2019 to November 2021, they were the Senior Digital Marketing Manager at AvidXchange, where they effectively managed the SEM strategy and drove impressive results in cost per MQL and new business growth. Aaron also has experience at Crafted as a Digital Marketing & Analytics Lead and Senior Digital Marketing & Analytics Manager, at E-dreamz, Inc. and Alter Imaging as a Digital Campaign Manager, at Cox Automotive Inc. as a Product Launch Consultant - Marketing, at 602 Communications as a Digital Marketing Intern, and at Hibernian Company, Inc./Solas as a Marketing & Public Relations Intern.
Aaron Gingras earned their Bachelor of Science degree in Business Administration (Marketing) from North Carolina State University, where they attended from 2008 to 2012. In addition, they have obtained several certifications, including the ABM Advanced Certification and ABM Foundations Certification from Demandbase, as well as the Machine Learning Course Certification from Stanford University on Coursera.
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Lob
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Lob is the only direct mail automation platform that enables businesses to transform campaign ROI and employee productivity. The Lob platform simplifies workflows by automating the entire direct mail process - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 10,000 businesses rely on Lob to send more than 700 million pieces of mail through the platform.