Lo&Behold: My Marketing Evolution

I'm Haitam Abid, and Lo&Behold came from a simple realization that changed how I see digital marketing.

How It Started:

I began as a growth marketer obsessed with paid media and analytics. I lived in campaign management, GA4, Adjust tracking, and media buying. The numbers were everything. But something felt missing.

The Shift:

I started getting curious about the creative side. Writing ad copy, crafting hooks, developing concepts that actually made people feel something. That curiosity pulled me into direct response marketing, the original school of human psychology and clear messaging.

The Masters:

I dove deep into Ogilvy, Kennedy, Halbert, Carlton, Sutherland, and Bencinvenga. Their work showed me that great marketing isn't just analytics or fancy MarTech stacks. It's connecting performance, creativity, and customer insight.

Why Lo&Behold Had to Exist:

I kept seeing the same problem everywhere. Agencies either went full data nerd with zero creativity, or they made pretty campaigns that couldn't convert a fish to water. Nobody was combining the psychology of direct response with modern performance marketing.

What We Actually Do:

Performance meets psychology. I use AI to build strategies that work because they understand people. The fitness and wellness space became my focus because it needs both emotional connection and hard metrics.

The Real Difference:

I don't just run campaigns. I study what makes people act, then build systems that deliver both results and genuine relationships. Your success becomes my success, and I approach every project with the intensity of someone who actually cares about the outcome.
Lo&Behold exists because the market needed someone who could bridge the gap between conversion psychology and modern performance marketing. That someone turned out to be me.

Lo&Behold

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